Marketing Minute – A Beginners Guide for Implementing Keywords to Improve SEO

We’ve all been there at least once – entering a new field can be a challenge, but the hardest part arguably is encountering phrases that you don’t understand or seemingly “common” practices that you don’t know how to implement. As a new digital marketing professional, a repeated term you’ll see and use often, regardless of industry, is search engine optimization (SEO). 

What is SEO?

In simple terms, SEO is a combination of best practices used to improve your website’s content and increase visibility from target audiences. 

How do keywords help improve my website? 

As mentioned above, understanding your target audience matters when crafting content for your website. For users to find your product or service organically, you need to include relevant key words and phrases that they are likely to use while searching (ex: SEO for beginners, how do I optimize my website, etc.). 

Now the fun part – how did I use SEO in this blog post? 

You may have initially felt like you stumbled upon this blog post by chance, but after learning more about the intricacies of key words in enhancing search engine optimization, let’s recap how it was used to bring you here: 

• I titled this blog post, “Marketing Minute – A Beginners Guide in Implementing Key Words to Improve SEO.” Since the target audience of this post was new marketing professionals, I already included key information that shoulder search engines I was writing about beginners looking for quick marketing advice. I further optimized this page by sharing a commonly searched phrase that identified this post would discuss using keywords to improve SEO. 

• In my subhead, I included a direct prompt that my audience would use, “How do key words help improve my website?” Instead of keeping key words spread out and scarce, I included both detailed and relevant phrases to better aid search engines in identifying the purpose of my content. 

• I included examples of commonly searched key words through this blog to further enhance visibility, such as, “SEO for beginners, how do I optimize my website, new digital marketing professional, etc.”.

What we’ve learned? 

While it takes time and research to perfect, it’s simpler than you think. Mastering the art of using keywords to increase SEO isn’t about perfecting an equation or algorithm but rather understanding your audience as people and anticipating how they maneuver life digitally.