MarketingMinute

Imagine you’re the consumer for a moment – and you’re in the market to hire a sanitation service for your office building. I’m going to share a scenario centered around two companies that you researched online, so you can see how effectively differentiating your brand from the beginning matters when closing a sale.   You browse the websites of two well-known sanitation companies, and here’s what you find:   Company A: Charges a flat fee of $5,000 per month for monthly service

I often hear the biggest obstacle aspiring professionals are facing is learning how to confidently and effectively communicate with prospective buyers and clients. In a world that has accustomed us to primarily interact digitally, up and coming industry professionals are expressing a greater concern in their communication capabilities than ever before.     The good news - it’s simpler than you think . See below for a quick list of dos and don’ts to follow when communicating w

If there’s anything we as an industry can be certain of, it’s that no formula or equation can predict the future of consumer behaviors. As time progresses, cultural norms and tendencies seem to change not just more frequently, but more drastically.   As audiences evolve, it’s important that brands evolve with them. The way we communicate, perceive information, and make decisions are all influenced by the cultures that we are immersed in – and that’s where knowledgeable market

In this series, we’ll dive into the most prevalent marketing mistakes made by business professionals across industries, overviewing how to solve them and more importantly how to avoid them in the first place. As buyer behaviors shift overtime, it’s imperative that your sales and marketing teams stay in communication to work together effectively and adapt with these constant shifts. A few simple ways to reduce misalignment and increase your return on investment are: 1.     Hol

We’ve all been there at least once – entering a new field can be a challenge, but the hardest part arguably is encountering phrases that you don’t understand or seemingly “common” practices that you don’t know how to implement. As a new digital marketing professional, a repeated term you’ll see and use often, regardless of industry, is search engine optimization (SEO) .    What is SEO? In simple terms, SEO is a combination of best practices used to improve your website’s cont

In a day and time where industries are becoming oversaturated with likeminded brands, I often get asked the question, “How can I set my product apart from my competitors?” While I wish there was one clear answer or avenue to follow to avoid this problem, the solution lies in the fact that differentiating brands is not a one size fits all equation.    Why can’t I copy my competitors when it comes to branding? Well, the short answer is you can – but you would not be smart or su

I often get asked the question, “How do I create a successful marketing campaign for my product?” To answer that question, I think it’s important to first establish what success means. To some, success is measured in quick sales and clear returns, while to others, success is built on brand credibility, repeat customers who trust the product they’re purchasing.   Crafting a Successful Campaign When crafting a successful campaign, I advise professionals to start with the intent

Today, let’s talk about Communication Sales Funnels. When I was first breaking into my professional career, I worked for an up-and-coming insurance company. New to an industry filled with prominent household names, our CEO strongly pushed digital advertising to reach potential customers. Thankfully, our marketing manager understood the importance of creating engaging ads with intentional branding to encourage viewers to click back to our website. But as we progressed down the