Why Cultural Shifts Impact Consumer Behavior – And Three Things Marketing Professionals Need to Know

If there’s anything we as an industry can be certain of, it’s that no formula or equation can predict the future of consumer behaviors. As time progresses, cultural norms and tendencies seem to change not just more frequently, but more drastically.

As audiences evolve, it’s important that brands evolve with them. The way we communicate, perceive information, and make decisions are all influenced by the cultures that we are immersed in – and that’s where knowledgeable marketing comes into play.

When marketing professionals are well-informed and up to date on the evolving world around them, they are equipped with the tools to create successful campaigns that resonate with modern day consumers. A few things to keep in mind:

Target Audience Matters 

In a day and age where gender norms, occupations, and more are shifting, marketing professionals must be able to tailor brand messaging to best suit their target audiences.

Staying Current on Social Trends 

Social trends have quickly dominated the way consumers view products and brands. For some, using verbiage like “diet” or “skinny” is an instant turn off, while using verbiage like “strong” and “healthy” is preferred.

Evolving with Shifts in Core Values

Most importantly, professionals need to be able to evolve as the world does. Cultural values are everchanging and can impact decisions as insignificant as the bread you buy while at the store. By being open minded and willing to learn, you’ll continue to succeed in marketing your brand.