Marketing Mishaps – Misalignment with Your Sales Team

In this series, we’ll dive into the most prevalent marketing mistakes made by business professionals across industries, overviewing how to solve them and more importantly how to avoid them in the first place.

As buyer behaviors shift overtime, it’s imperative that your sales and marketing teams stay in communication to work together effectively and adapt with these constant shifts. A few simple ways to reduce misalignment and increase your return on investment are:

1.     Hold reoccurring status meetings for your teams to discuss relevant updates in observed trends, campaign results, or current initiatives. By keeping an open channel of communication with tracked progress, teams can identify what’s working well and where they can make improvements to drive sales.

2.     Implement shared databases for respective teams to share and cross reference information, such as lead origination, previous website interactions, and other details that key details that better prepare sales associates for calls. Marketing professionals must remember that for sales associates, each call is different, and they’ll perform their best when equipped with as much knowledge and as many resources as possible.

3.     Make brainstorms collaborative and a core part of creating marketing strategy from the beginning. When teams can work cross-functionally to outline the core themes of an ad or a campaign, sales associates can provide important insights to help define key messaging and create effective collateral that will impact viewers the first time, saving time and resulting in an easier conversion for the sales team.

While each company is different and there are many more creative ways to align your individual teams, these tips are a simple and effective place to start to ensure your company works on the same page.